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卖情怀

mài qíng huáiㄇㄞˋ ㄑㄧㄥˊ ㄏㄨㄞˊ

英文直译sell nostalgia按字面理解

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借怀旧情感吸引购买或关注

英文翻译To use nostalgia as a marketing or attention-grabbing tactic, appealing to people's sentimental feelings about the past in order to attract purchases or attention. It often implies that the nostalgic emotion is being exploited commercially rather than offered sincerely.

例句

这家老牌汽水厂推出复刻包装,明显是在卖情怀,吸引了不少老顾客。

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商家缺乏产品创新,反复炒作怀旧元素以收割粉丝资金

英文翻译A business practice where a company lacks real product innovation and instead repeatedly exploits nostalgic elements to cash in on fans' money. It implies that nostalgia is used as a marketing gimmick rather than offering something genuinely new, with the main goal being to profit from loyal followers.

例句

这家游戏公司新作毫无新意,只靠卖情怀让老玩家一次次掏钱。

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