情怀

英文翻译A humorous new use of the word 'sentiment': it describes the practice of selling products by wrapping them in emotional packaging, such as nostalgia or heartfelt stories, rather than by their actual value. The term is used teasingly for marketing that relies on emotional appeal to move goods.

流行年代：

2012—2015

关联词：

为情怀充值、卖情怀、情怀党

英文翻译A consumption trope in which people pay for something mainly for emotional reasons, such as nostalgia, fond memories, or a personal attachment, rather than for its practical value. It frames the purchase as a way of buying into a past aesthetic or cherished memory.